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To help fill the gap between baby bath basics and young adult body care, the company’s newest personal care brand, Splash, is designed for the ‘in-between years.’
February 19, 2026
By: Lianna Albrizio
Associate Editor
Independently owned personal care company Naterra International knows Gen Zers and Millennials’ love for its Tree Hut brand (it has Super Bowl LX to thank for its new influx of fans who watched the brand’s first ad on one of television’s biggest nights). The company’s Baby Magic is also nostalgic for these age groups, and a hit among Gen Beta. But what about body care for Alpha? To help fill the gap between baby bath basics and young adult body care, the company’s newest personal care brand, ...
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